Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Advantages and Disadvantages of Guest Blogging and Guest Posting

Written By Lingkar Dunia on Saturday, January 14, 2012 | 4:21 AM

Internet is now become the fastest mean of communication and source of information and every person who use internet must have knowledge about Blogging. Blogging is something which delivers individual ideas, thoughts and information to other persons. In today�s world Blogging is become the profession and many professional bloggers are contributing something to internet world and sharing and providing their experience to other needy persons and individuals.

Guest Blogging or Guest Posting is another term of Blogging in which an individual contribute and share his experience and content through someone else website or blog. Contributing content and experience from another source is called Guest Posting or Guest Blogging, but individual has to follow the guidelines and rules before starting Guest Post or become a Guest Blogger. Just write a content or post is not enough you must aware of basic principles of Guest Posting and Guest Blogging otherwise you may fall or waste your time and talent. The first rule of Guest Post is you must have full knowledge about the content which you're going to post or you must start some research before write any Guest Post or become Guest Blogger.

Guest Posting and Guest Blogging has some advantages and has some disadvantages, if you are a good Blogger than you can start Guest Blogging or Guest Posting and can gain benefits of Guest Post. Read following Advantages and Disadvantages of Guest Posting and Guest Blogging which helps you to better understand Guest Posting and Guest Blogging benefits.

Advantages of Guest Posting and Guest Blogging:

Increase in Traffic: When you post blogs to other sites you can gain traffic including relevant links that might lead to your own web site. The more attractive and useful your site is to the reader, the greater is the chance of getting public attention thus gaining popularity and visitors.

Helping other Blogger: Never lose a chance to help another blogger if you can possibly spare the time. Why? Because you�re building a blogging relationship, one that could pay off in the long run.

Gains Reputation: The greater you show your skills by writing posts to other sites, the greater is the chance that people will get your attention and admire your posts.

Reach to New Audiences: If you already have a readership, even a small one, it�s likely you�ve tapped into a portion of your potential audience.

Advertising and Marketing: You can pay to put an ad on another blog. You can beg for a link. You can get dug and get 40K visitors in a day. But those all pale as methods of advertising compared to a guest post. As your traffic increases due to your guest posting, the revenue for your income may increase due to the possible increase of customers.

Better Writing Experience and Skills: Practicing what you always do will make your work more polished and people will admire you for it.

High Quality Content for Your Blog: Guest bloggers always try to give their best work in the form of guest posts. So you can expect high quality content in the form of guest posts on your blog. And in case you feel, some bloggers content quality is not acceptable to you, you can simply refuse them.

Increase in Blog Exposure: Guest blogging increases the exposure of your blog. Guest blogging benefits the primary blogger and the guest blogger and mutually generates traffic for both individuals.

Disadvantages of Guest Posting and Guest Blogging:

Annoy Potential Readers: Guest Posts could annoy your regular readers. Regular visitors of your website visit because they like your opinions and wish to read more from you.

Low Grade Content: Some guests authors take your blog up for granted and often submit posts that are written with lack of attention and an uncaring attitude.

Irrelevant Posting and Blogging: Guest Posts can be unrelated to your blog's niche. This could not only frustrate your subscribers but also make Google think that your website is a content farm.

Time is Money: Guest Blogging needs time and resources. Writing for others will give you backlinks, but if you write for your own blog then you will get traffic for those articles.

Content Spamming: Opening your gates for guest posters means you should be ready for a lot of spam. It�s hard to tell what makes these spammers believe that the blog owner will even consider publishing the third rate promotional ads on their blog.

No True Identity: Some blogs that accept guest posts are running on revenue sharing program, and most of them have lots and lots of categories, where they accept guest posts on almost all topics which have lack of true identity or content and individual itself.

Follow Guest Blogger Rules: When you are accepting guest posts, you�re morally obligated to be generous and supportive to your guest authors. You have got to respond to their emails and at times requests regarding some minor edits after the post is published.
4:21 AM | 2 comments

Reach Global Audience with Facebook Marketing Guide

Written By Lingkar Dunia on Saturday, December 31, 2011 | 12:58 AM

Facebook itself contains global audience which provides Facebook a source of income from different parts of the world. Is you're Facebook marketer and wants to know about your targeted global audience which provides you a good Cost-Per-Click (CPC) rate and also a decent Click-Through-Rate (CTR) than following information will surely help you to get maximum advantage of your Facebook Advertisement and earn maximum revenue from global audience worldwide.

In following Infographic you will come to know how many Facebook users operates from different countries and how CPC and CTR works on different parts of the world, you can manage your own Facebook Ads Cost-Per-Click (CPC) rate and get a decent Click-Through-Rate (CTR) which provides you a boost in your income.
Click to Enlarge Image!
12:58 AM | 0 comments

Visitors Behavior On Serving Ads Of Websites and Blogs

Written By Lingkar Dunia on Saturday, December 24, 2011 | 7:02 AM

Do you know how your visitors feels and reacts on several serving advertisements on websites and web blogs? Placement of Ads is very important factor when you are publishing any type of advertisements in your website because it�s a perfect placement which decides whether your visitors or readers are going to click on your serving ads or not and it�s directly impact on your revenue. Most of the visitors and readers avoid bad ads placement and they don't even consider that particular content which contains several non-relevant ads.


Every webmaster has to look forward to place their ads according to their web theme and design. If your website or webpage content is good enough to gain more audience from Search Engines than perfect ad placement can give you good earnings from your ads. According to the latest survey report almost 30% to 40% visitors and readers likes to click on ads which serves valuable and trusted brands with most relevant content in it and almost 50% of visitors hates and avoid to click on pop-up ads. Following Infographic will helps you to understand how people behave and reacts when they see any serving�s ads on websites and web blogs, it helps you to understand how to deliver your ads and where to place your ads to avoid maximum bounce rate and to keep remains the interest of your readers and visitors.

7:02 AM | 0 comments

Build Google+ Pages for branding and marketing of your business.

Written By Lingkar Dunia on Tuesday, November 8, 2011 | 3:44 AM

Now Google+ is also providing the feature to businesses and brands to build their business and brand pages with Google+. Its official now that Google+ is offering to market brands through Google+ Pages. The most promising social networking website of recent times after Facebook, Google+ is now back in competition with Google+ Brand Pages, a place where businesses, companies, celebrities and other popular �brands� can interact and meet each other with their customers and followers by sharing news or engaging in discussions through Google+ Pages.


Google Plus is now offering the same services and features which Facebook Brand Pages providing now to its customers. Some of the main features which Google Plus Pages providing are;
  • Google Plus has the +1 button, while Facebook has the like button.
  • Google Plus has Hangouts, while Facebook has video chat and group chat with Skype.
  • Google Plus has Circles, while Facebook has smart friend lists.
  • Share photos
  • Share videos
  • Share links
  • Conduct Hangouts with Google+
Google+ Pages can be created in five popular categories like;
  • Local Business or Place
  • Product or Brand
  • Company, Institution or Organization
  • Arts, Entertainment or Sports
  • Other

Following are the names of some popular businesses and companies which have already created Google Plus Pages to market their products and services through Google+ Pages.
  • All American Rejects
  • Angry Birds
  • Barcelona Football Club
  • Burberry
  • Fox News
  • Good Morning America
  • H&M
  • Macy�s
  • Modelland
  • The Muppets
  • Pepsi
  • Toyota
  • Train
  • WWE

So what are you waiting for? Go and build one Google+ Page of your choice and start branding with Google+
3:44 AM | 0 comments

Google +1 Feature for Search Results - New Social Feature

Written By Lingkar Dunia on Thursday, March 31, 2011 | 3:08 AM

Still Google don�t want to stop and really trying to get upper hands in social arena. Google has announced a new social feature for its search engine, a new social service called Google +1 that competes directly with the Facebook like button as a signal for determining what content is most relevant to an individual.

Google +1 feature is only available on search results, but Google plans on rolling this out to many different Internet objects eventually. The functionality requires you to have a public Google profile, and your +1 rating will be posted to your profile.

According to Google Blog; Google +1 to give something your public stamp of approval, so friends, contacts, and others can find the best stuff when they search. Get recommendations for the things that interest you, right when you want them, in your search results. Your +1's are public. They can appear in Google search results, on ads, and sites across the web. You'll always be able to see your own +1's in a new tab on your Google Profile, and if you want, you can share this tab with the world.

How to Use Google +1 Feature?
Check out Google +1 Video:


You can also check Google's New Experimental features here.
3:08 AM | 0 comments

Secret of Facebook Marketing - Interesting Facts about Facebook Marketing

Written By Lingkar Dunia on Monday, January 24, 2011 | 8:33 AM

Everybody wants to know about the secret of facebook marketing facts. To enhance your online business presence on most popular social networking websites like Facebook, Twitter, MySpace etc you must know the facts and figures about latest trends. So today i am going to share the secret of Facebook Marketing, which will helps you to build and make your social networking strategy more effectively.

Dan Zarella, author of the new Facebook Marketing Book, recently published an interesting statistics report about Facebook Marketing Facts.

Have a look on the following Facebook Marketing Statistic chart.

Click to Enlarge Image!
8:33 AM | 0 comments

China to Setup New Search Engine

Written By Lingkar Dunia on Saturday, August 14, 2010 | 2:31 AM


Yes you have listened it correct. Now China is going to launch its own Search Engine to compete with Google in search engine market. China Mobile, the world's largest mobile phone company, has signed a framework agreement with the nation's official Xinhua news agency to set up a search engine. After Google closed its search engine in China this is somehow expecting by many experts.

The deal comes as US Internet giant Google surrenders share of the world's biggest online market to its Chinese rival Baidu, following a battle with Beijing over censorship and cyber attacks that Google says originated in China.

Xinhua announced the deal in a brief statement and a spokeswoman for Hong Kong-listed China Mobile confirmed its parent company had signed the agreement.

Shares in China Mobile, which had 554 million subscribers at the end of June, ended up 2.5 percent at 84.15 Hong Kong dollars (10.8 dollars) on the news, reversing earlier losses.

Google's share of the world's biggest online market fell to 24.2 percent in the three months to June, from 30.9 percent in the first quarter, research firm Analysis International said last month.

At the same time, Baidu increased its dominance with its market share rising to 70 percent in the second quarter from 64 percent in the first three months of the year.

China's search market was worth 2.67 billion Yuan (394 million dollars) in the second quarter, up 48 percent year on year.

The number of web users in China now stands at around 420 million, according to official figures released last month.

In March, Google said it would no longer bow to government censors and effectively shut down its Chinese search engine, automatically re-routing mainland users to its uncensored site in Hong Kong.

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2:31 AM | 0 comments

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