Reach Global Audience with Facebook Marketing Guide

Facebook itself contains global audience which provides Facebook a source of income from different parts of the world. Is you're Facebook marketer and wants to know about your targeted global audience which provides you a good Cost-Per-Click (CPC) rate and also a decent Click-Through-Rate (CTR) than following information will surely help you to get maximum advantage of your Facebook Advertisement and earn maximum revenue from global audience worldwide.

In following Infographic you will come to know how many Facebook users operates from different countries and how CPC and CTR works on different parts of the world, you can manage your own Facebook Ads Cost-Per-Click (CPC) rate and get a decent Click-Through-Rate (CTR) which provides you a boost in your income.

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12:58 AM | 0 comments

Visitors Behavior On Serving Ads Of Websites and Blogs

Do you know how your visitors feels and reacts on several serving advertisements on websites and web blogs? Placement of Ads is very important factor when you are publishing any type of advertisements in your website because it�s a perfect placement which decides whether your visitors or readers are going to click on your serving ads or not and it�s directly impact on your revenue. Most of the visitors and readers avoid bad ads placement and they don't even consider that particular content which contains several non-relevant ads.

Every webmaster has to look forward to place their ads according to their web theme and design. If your website or webpage content is good enough to gain more audience from Search Engines than perfect ad placement can give you good earnings from your ads. According to the latest survey report almost 30% to 40% visitors and readers likes to click on ads which serves valuable and trusted brands with most relevant content in it and almost 50% of visitors hates and avoid to click on pop-up ads. Following Infographic will helps you to understand how people behave and reacts when they see any serving�s ads on websites and web blogs, it helps you to understand how to deliver your ads and where to place your ads to avoid maximum bounce rate and to keep remains the interest of your readers and visitors.

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7:02 AM | 0 comments

Android App to Manage Facebook Ad Campaign from Android Devices - Free App Available

If you are Android device owner and using Facebook Ad Management system to manage your Ads Campaign and wants to track your whole ad campaign 24/7 without having your personal computer or full browser access than you can do it by using Android Application from your device.

Social Ads Tool has launched an entirely new Android App which helps users to manage Facebook Ad Campaign from android devices. The App is called a light version of its web-based offering, �geared toward keen Facebook ads managers who want to keep an eye on their campaigns quickly and without the need for a full web browser.� According to 77Agency developers the app contains whole new features like budget, bidding, and status editing functions to devices and also provides security features to thwart unwanted access, and it also offers tips on best practices.

The Android App for Facebook Ad Campaign is available via Android Market at free of cost. Grab it and manage all your Facebook ad campaign now.

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2:31 AM | 0 comments

Best Facebook Marketing Strategies and Ideas for Business Solution

Facebook is now become the marketing hub for many brands and companies to market various products and service online, because Facebook has a potential to provide customers and consumers to brands and companies and convert their ROI at profitable stage. According to the great saying "What you see is what you buy". So the more you market your products and services to costumer than the more chance you will get to sale it. Today every single company and business have joined the most popular Social Networking website Facebook to provide their customer 24/7 solutions worldwide, so if you want to enhance your chances to make profit and increase ROI of your business than you have to know the Best Methods and Strategies of Facebook Marketing for your business.

So today i am going to share How Brands and Companies can start Marketing on Facebook to gain more visibility and to increase ROI of business. The following Top 20 Facebook Marketing Strategies and Ideas can help you to get more customers and consumers through Facebook with satisfaction and can also enhance your Facebook marketing standards.

Best Facebook Marketing Strategies and Ideas for companies and businesses to start with:

• Having a lot of fans also enables you to market to fans� friends.
• Facebook marketing is about getting the right fans, not just lots of fans.
• Don�t just push messages at your fans engage them.
• Because of Edge Rank, most pages don�t reach most of their fans. In fact, see this post on the PageLever data about how only 7.5 percent of fans see page posts daily.
• Consumers don�t use Facebook nine to five, so you can�t be a community manager with those limited hours.
• Brands overcomplicate Facebook marketing which lowers response rates. Keep it simple. People are busy.
• Iterative creative makes more sense in Social Media (than traditional all at once unchangeable creative, which really came from the limitations of print media).
• People connect emotionally think about what emotions your brand inspires.
• Market like a mullet business in front and party in the back (thanks to Duncan from Firebelly for that one!)
• Public relations wants a seat at the social media table and everyone should please leave their silos work together as a team on Social Media!
• The data shows that Facebook is a top of funnel influencer for many online sales and last-click analytics will not give Facebook all the credit it deserves.
• Images in Facebook ads are critical. Try faces. It is called FACEbook, isn�t it?
• High clickthrough rates on Facebook ads lowers click and fan costs.
• Contests shouldn�t be used to get fans, but to engage fans.
• Facebook should complement, not replace your website.
• People connect with businesses that align with causes. What does your company believe in?
• 80 percent of fans from ads come from the like on the ad these new fans never see your custom landing tab.
• Don�t take numbers as is compare them to your industry�s average, e.g. fan counts and likes and comments per post.
• Business-to-business Facebook marketing can work, but stop talking so much about your company and engage!
• There�s no right number of posts per day for every company don�t post if you have nothing, but post 10 times if you have that much to share. And some businesses, like tourism and sports, are very seasonal and have more to say at certain times of year.

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5:58 AM | 0 comments

Facebook Redesign New Homepage Layout and Look

Facebook has frequently change its homepage design in last one year and now we have heard from Facebook sources that Facebook might change its homepage again with newly tested design and also possibly the photo viewer. Facebook tested every new feature and updates on daily basis so you might feel some changes every day so beta tests of new layouts or designs is simply business as usual for the social network.

So the big news is Facebook has recently started testing a new user homepage design that allows the News Feed to be scrolled separately from the rest of the webpage. This allows ads, app bookmarks, and the top navigation bar to remain visible regardless of what part of the News Feed you are looking at. Currently, once you scroll down past about six News Feed stories, you cannot see ads, bookmarks, nor the navigation bar. The good news is that, new redesign might help advertisers and publisher to get more clicks from Facebook users. The new design might increase click through rates for advertisers, improve user retention for applications, and save you the hassle of scrolling back to the top of the page, according to Inside Facebook.

Here's a New Look of Facebook Homepage:

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3:14 AM | 0 comments

How to Get Thousands of Clicks on Facebook Ads: Guidelines to Follow

Facebook Ads are now one of the fastest way to reach to your global targeted audience. So if you really want to get success in Facebook Ads, than you must know the effective techniques which may lead you towards success. Just place Ads on Facebook is not enough, you also have to work on it to get more visitors and clicks from Facebook users. So the question is how you will get thousands and millions of clicks on your Facebook Ads?. Well i am going to share basic steps which help you to get thousands and millions of Clicks on your Facebook Ads.

It�s crucial to choose the perfect image for Facebook Ad. When you choose right, your ad will bring in a flood of clicks while decreasing your overall advertising cost. It�s not unusual that the right image will help your click-through rate double or triple. And the wrong image can double or triple your cost per click! Not only will you be get less people to visit your page, you end up paying more! Unless you enjoy freely giving away your money to Facebook, you need to understand the best ad images to use.

Facebook Ads works just like other pay per click platforms, such as Google Adwords. You place a bid on your ad and every time someone clicks, you pay some amount of money, usually ranging from 50 cents to $1.25. Your bid is the maximum amount you�re willing to pay and most of the time; you don�t actually end up paying your bid.

Why is having a good CTR important? The higher your CTR (i.e., the more people that click your ads), the lower your cost per click. For example, say that if your ad is shown 100 times and you get 12 clicks. Your CTR is 12 percent and your CPC ends up being, say 45 cents per click.

Using the same ad and targeting options, if you only get three clicks per 100 impressions (i.e., views), you have a CTR of three percent. Your CPC increases because your CTR went down, so you may end up paying 95 cents per click.

These are purely made up numbers used for the sake of this example. Just understand that when CTR goes down, CPC goes up.

So we want as many people click on our ads as possible, since this:

1. Gets more people to visit our website or fan page
2. Decreases our advertising cost

It�s a win-win.

One of the most effective ways to increase your clicks while decreasing your costs is to use the right image for our ad. Facebook is one of the only PPC platforms that allows you to do so and you can easily take advantage of this.

The image is responsible for roughly 70 percent of clicks. You need to choose an image that stands out, so you can grab their attention.

These are some image guidelines that have given myself and others great results:Use a picture of something slightly out of the ordinary, perhaps even something slightly disturbing. Your ultimate goal is to quickly capture the user�s attention.

• Use pictures of attractive, smiling woman and men :For ads that are shown to men, use an attractive woman. And vice versa for ads shown to women.
• Cleavage gets clicks: if relevant, try using an ad that includes an attractive woman with a bit of cleavage. Google and marketing companies have done studies on this. They�ve all concluded that ad images with cleavage produce the highest click through rates. we�re no longer allowed to use images that aren�t relevant to what we�re advertising.
• Choose real photos over stock images: A lot of people are turned off by stock photos because they look fake. After all, Facebook users are accustomed to seeing real pictures of their friends. So your ad images should have an amateur feel to them.
• Contrasting colors: Again, our goal with the image is to grab the user�s attention. We want our ad to stand out. If your ad includes colors that sharply contrasts with Facebook�s blue color scheme, you can be sure that users will notice it. For example, use a picture of someone in a grass field. The green will definitely stand out, allowing your ad to get noticed more and giving you more clicks.
• Red border: One clever technique is to add a thin red border to your ads. Red contrasts well with Facebook�s blue and will get users to notice your ad.
• For ideas and inspiration: Click here to check out what pictures other advertisers are using.
• Testing: Ultimately, the success of your Facebook ads campaign comes down to one thing � testing!

It�s actually super easy to set up a bunch of ads with various images to test. Facebook gives you the option of duplicating the ad, so all you have to do is change the image for each ad. The most time consuming part is searching for or designing your images.

After you have several images in mind and test them, you�ll find that one will give you a better CTR than the other ones. This is your winning ad image! This is the image to use for more clicks and lower costs.

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10:45 AM | 0 comments

Earn Money Through Facebook by Watching Facebook Ads

Now Facebook users can Earn Money Online by just watching Ads on the Facebook website. Last Thursday Facebook has introduced a new program that allows users and consumers to earn financial incentive by just watching facebook ads.

Facebook will now reward their users who watch certain ads on the website with Facebook Credits, which can be redeemed to purchase goods on Facebook Deals, the company's new Groupon like daily deals service. The incentive amount, however, is not huge. Initially at least, the average ad will yield one credit, which is the equivalent of 10 Cents.

The ads will mostly be in games. CrowdStar, Digital Chocolate and Zynga are among the participating game publishers. Facebook is working with Sharethrough, SocialVibe, Epic Media and SupersonicAds to serve ads on the program as well as TrialPay, which will provide analytics.

According to Dan Greenberg, CEO of Sharethrough;

Facebook's move represents "a step away from interruptive advertising." Greenberg, whose clients include Microsoft and Nestle, says his network won't deliver traditional advertising, but rather branded entertainment, which consumers will want to not only watch, but share with their friends.

Incentivizing consumers to watch ads is one solution for Facebook's low banner click-through rates. The move comes after Facebook expanded its Credits program last week to let consumers use the Credits to buy real-world goods advertised in Deals.

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