ePublishing conference in San Francisco

Written By Lingkar Dunia on Thursday, October 20, 2011 | 12:12 PM

Hopefully the next step is a conference in Australasia (we wish!) or a CD to sell



Publishers Launch San Francisco: eBooks for Everyone Else
Wednesday, November 2
9:00 – 5:00
StoryWorld Conference + Expo
Parc 55 Wyndham — Union Square

Register now!

This show is a West Coast version of the very successful conference we presented in New York to a packed audience of agents, publishers and other professionals:

“By far the best digital publishing conference I’ve ever attended and I try to go to all of them in the NYC area. It was a day packed with cutting edge info and insights into the new technologies that are changing traditional publishing in ways we could hardly even imagine four or five years ago. Absolutely exhilarating.”
Betty Sargent, Freelance Editor
(See the general introductory page for even more enthusiastic testimonials from the New York show.)

**NEW: Best-selling author Bob Mayer will join eBooks for Everyone Else in San Francisco to discuss epublishing, self-publishing, and how he’s used his extensive backlist to build a successful publishing operation and loyal readership.**

eBooks for Everyone Else

9:00
Welcome and opening remarks
Mike Shatzkin, Founder & CEO, The Idea Logical Company
9:05
ePublishing Isn’t Free
The costs and requirements of professional ebook publishing
David Wilk, Booktrix
9:20Distribution and Understanding the Markets
Choosing Your Path & Maximizing Your Market
How to think about publishing directly, or using vendors, intermediaries and new companies –who does what and who can get you everywhere you need to beMichael Cader, Publishers Lunch and PublishersMarketplace.com
70 Percent Isn’t Always What It SeemsUnderstanding distribution deals and sales modelsPerseus Books Group
9:50Put Your Book on the Map with Book CountryA new writing community and service offering from an established player
Molly Barton, VP Digital Publishing, Business Development & Strategy, Penguin USA and President, Book Country
10:05eBook Creation and Conversion
Making Simple eBooks & Making eBooks SimpleMark Coker, Founder & CEO, Smashwords
Finding the Right Approach for eBook Production and DesignJoshua Tallent, eBook Architects
App, Meet eBook.Approaches for interactive, multimedia ebooks and new product formsRon Martinez, Founder, Aerbook
10:45MORNING BREAK
11:15Digital Marketing and Discovery
Understanding Metadata
Getting it right from the start
Bill Newlin, Avalon
Making the ConnectionHow to increase your discoverabilityPatricia Payton, Senior Director of Publisher Relations & Content Development, R.R. Bowker
Your eBook Marketing Punch ListExplore, Observe, EngageRich Fahle, Founder & CEO, Astral Road Media
Social MediaMaking the best use of the new toolsIris Blasi, Coordinator of Digital Media, Hilsinger Mendelson East
12:15Self-Publishing as a Second LifeA bestselling author takes himself digital
Bob Mayer, Author & Publisher
12:30Insights from an eBooksellerPricing, DRM, self-publishing, enhanced ebooks, and more
Michael Tamblyn, EVP, Content, Sales and Merchandising, Kobo, Inc.
12:45BREAK
Box lunch will be provided.
1:30-3:30Learning from the Experts: Get your questions answered
Meet in small groups with these leading providers of digital services:
Bowker, Constellation, Copyright Clearance Center, Ingram, INscribe Digital, PubIt!, and Vook.
And join our publishing experts for discussion groups on :
* Publishing business advice* Metadata and discoverability* Online marketing and social media* eBook creation and conversion
* Enhanced ebooks and apps
3:30AFTERNOON BREAK
3:45How Different Agents Are Approaching ePublishing Opportunities
Moderated by Charlotte Abbott, Publishing Journalist and Digital Strategy Consultant
Deidre Knight, Senior Agent and President, The Knight Agency
Laura Rennert, Andrea Brown Literary Agency
Scott Waxman, Principal of the Waxman Literary Agency, Chairman and Co-Founder of Diversion Books
Ted Weinstein, Ted Weinstein Literary Mgmt
4:30Acting on What You’ve Learned
Developing an ebook strategy
Michael Cader, Publishers Lunch and PublishersMarketplace.com
Mike Shatzkin, Founder & CEO, The Idea Logical Company

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