Six reasons Borders is going bust -- or is it seven?

Written By Lingkar Dunia on Monday, March 28, 2011 | 1:48 PM

Former Borders merchandizing strategist and analytics director Mark Evans has outlined six reasons Borders has failed

# Over-investment in music

# Failure to adjust to the e-book revolution

# Situation, situation, situation -- the wrong real estate choices

# Too wide a range of titles

# Inefficient infrastructure

# Failure to establish a distinctive brand.

Now he can add a seventh.

Jason Boog of GalleyCat reports that bankrupt Borders plans to pay $8 Million Plus in bonuses to 17 executives, most of whom have been with the company less than 18 months, and many less than a year.

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